BONNE NEWS

The vegan trend spreading rapidly among the MZ generation

- Expected to exceed 23 trillion won by 2025, Korea is also growing centered on the MZ generation

Vegan cosmetics refer to products that do not use animal ingredients and have not been tested on animals in the manufacturing and processing stages. While 'Clean Beauty', which is based on the exclusion of suspected harmful ingredients, puts the primary standard on the safety of cosmetics, 'Vegan' focuses on ethical values ​​beyond ingredients.

It is predicted that veganism will continue to become a trend as the demand for these vegan cosmetics increases sharply centering on the MZ generation.

According to Brand View Research, the global vegan beauty market is expected to reach $20.8 billion (about 23 trillion won) by 2025, growing at a CAGR of 6.3% from $12.9 billion (about 14 trillion won) in 2018. The size of the domestic vegan market is also growing at a rapid pace as the demand for veganism is increasing centering on the MZ generation.

So far, vegan products have been mostly supplied and consumed in Korea mainly for soap and basic cosmetics, but this year, vegan products are expected to expand from basics to color tones. It is analyzed that vegan cosmetics, which is attracting attention as the next-generation engine of the color market, is steadily increasing in demand for healthy and good cosmetics in color as more consumers are interested in brand philosophy and ethics after the Corona 19 crisis.

Olive Young selected the Olive Young vegan beauty brand by collecting products that have received vegan certification from reputable institutions at home and abroad, such as the Korea Vegan Certification Institute, the British Vegan Association, and the French Vegan Association. This strategy is to introduce an ethical and sustainable brand and product by giving the 'Olive Young Vegan Beauty' icon, which combines the certification marks given differently by each institution into one so that customers can easily experience it.

The brands selected primarily are △Amuse △Clio Veganwear △Dear Dahlia △Skinfood △Unlicia △Inglot △Dinto. An Olive Young official said, "Breaking the existing perception of veganism as complicated and difficult to practice, we plan to introduce vegan beauty as a way to express ourselves and actively foster it as a breakthrough in the color tone market." "We will exert a good influence by establishing ethical and sustainable consumption in the market," he said.

#Comsetic #Beauty #Makup #MU #Trend #2022 #MZ

US cosmetics industry continues to change due to post-pandemic and carbon neutrality

Packaging that considers clean beauty and the environment

Amid the global pandemic of infectious diseases, changes in the global trend regarding carbon neutrality are changing the US cosmetics industry. According to KOTRA, the New York Trade Center in the United States, in the US beauty market, the meaning of clean is expanding to the environment and human rights such as sustainability, ethical manufacturing, and distribution, and minimalist beauty is establishing itself as a trend.

For many years, the main keyword in the cosmetics industry has been ‘Clean Beauty’. Currently, it is more mixed with the meaning of 'Natural' and has various effects by product and brand. In the past, Clean Beauty was about excluding harmful ingredients, but now the meaning has been expanded to ‘sustainability, ethical manufacturing, and distribution, and it has become a meaning to include the environment and human rights fields.

The biggest change in environmental issues in the cosmetics industry is in 'packaging'. Products made from recyclable materials or refillable are becoming an essential trend.

Skinimalism's beauty trend and the post-corona era of same-day delivery

The skinimalism trend that has blown into the beauty market right after Corona 19 is expected to continue this year. Skinimalism is a compound word for Skin and Minimalism, and it means to select products that can maximize the expected effect with the minimum number of products. It is to minimize the time and cost of skincare and makeup by reducing the number of cosmetic products.

In online social media, makeup content that reduces the skincare stage to about three stages is trending. Skinimalism, which reflects the concept of reducing environmental pollution and giving rest to the skin, also contributed to unemployment and economic uncertainty caused by the infectious disease pandemic.

Hybrid cosmetics that can be achieved with one product rather than care through multiple products are expected to receive attention this year as well.

In addition, as the online market exploded due to the infectious disease pandemic, each logistics company set up fast delivery and same-day delivery as essential strategies. As the demand in the offline market decreases and the demand in the online market increases, immediate delivery has become a necessity. Consumers have become a society where they can experience cosmetics through a virtual meta-universe through digital twins and order and receive them immediately.

2022 Beauty Trend Keyword ‘REALME’, What Are Consumers’ Needs?

| All-in-one care considering even the details of the skin

The trend of 'MEconomy', which shows consumption trends that suits them rather than following trends, is gaining popularity. According to these changes, the beauty industry is also showing movements that reflect customer needs.

The keyword for 2022 selected by Coupang's Beauty Data Lab based on big data is 'R.E.A.L.M.E'.

Troubleshooter (R), Mom-Anti-Aging (E), Smart borest (A), A person who routinely moisturizes (L), Lash Grooming Group (M), Borderless Shopper (E)

R (Revolutionary instant repair with Trouble Shooter)'s 'Trouble Shooter' reflects the needs of customers who want an immediate effect of relieving skin condition.

E (Exceptional obligation to anti-aging) ‘Mom-anti-aging’ is a more detailed keyword in anti-aging.

A (Amazing skip-care and midnight ritual for the lazies) ‘Smart borest’ reflects the needs of customers who want to maximize the use of time in busy daily life and maximize skin condition.

L (Lusciously soft around-the-clock moisturizer) ‘A person who routinely moisturizes’ is a keyword that contains the wishes of customers who want to maintain moisture for a long time through N-th moisturizing.

M (Maximum devotion to volume lashes) ‘Lash grooming people’ emerged as a popular makeup method that emphasizes the eyes, especially the eyelashes, which are exposed areas rather than the areas covered by wearing a mask.

E (Evolutional shopping without boundaries) A ​​“borderless shopper” refers to customers who show various consumption patterns in relationships with products, products, and customers and channels.

Predicting trends through keyword search volume and examining actual demand is as follows.

Among beauty industry products, the number of brand searches for collaboration products is increasing. In addition, keyword searches for products such as whitening, freckle, wrinkle care, skin pad, stick balm, all-in-one, and sun cushion are increasing.

As senior customers entered the online market, the search volume for keywords related to them increased, and the number of searches for skincare products that can utilize sleep time increased. As a new beauty trend, keywords related to eyelashes such as eyelash essence, artificial eyelashes, and mascara have also become a new beauty trend during the COVID-19 pandemic.

An official from Coupang Beauty Data Lab said, "Online research shows that consumers tend to keep moisturizing even to the finer details of their body and face."

Compared to consumers before the corona pandemic, consumers in the post-corona era show a tendency to prefer customized products that can thoroughly moisturize even the smallest details of the skin.

#Comsetic #Trend #2022 #REALME #Beauty

When moisturizing and nutritious products are essential, what are the consumer trends?

Winter, the harsh season for skin health, has arrived. As always, sharp winds and dry weather take away moisture and nutrients from the skin. As the skin's oil-water balance is disrupted, symptoms such as tightness, dead skin cells, and itching occur, and in severe cases, cracks may occur. Therefore, more and more consumers are looking for these products to replenish moisture and nutrients.

According to the Beautynuri Cosmetics Newspaper, a company specializing in trend analysis, as a result of analyzing the communication keywords for new and renewal brands in December 2021, there are three main keywords that cosmetic brands have used intensively recently.

#Nutrition #Moisture #Environment.

Consumers are looking for high-nutrition and high-moisturizing products suitable for their skin condition due to dry skin. In this regard, Real Barrier's Extreme Line, L'Occitane's Immortelle Precious Line, and Dalba's White Truffle Line are attracting attention as moisturizing layering items.

In addition, eco-friendly and vegan products are continuously introduced in the industry according to the importance of value consumption considering the environment for consumers in product selection. By launching a variety of vegan products, from basic products and color products to cleansing and hair dye, is targeting the changing consumer needs. In addition, it is expected that products considering the refill station will be activated in the future.

As ESG management related to carbon neutrality is emerging worldwide, a culture of using refillable products in consideration of the environment is expected to be established.

#Trend #2022 #Beauty #Cosmetic

Powder cosmetics and hygiene products considering the global environment. What are the trends of pioneers?

With the rise of zero carbon in Europe, the global trend is discussing how to achieve carbon neutrality. As part of this discussion, various measures are being prepared for “Zero Waste” in the beauty industry.

Loose or compact powders are emerging to reconstitute and store liquid products. Loose powder has the advantage of dissolving in water more quickly than powder in its dense form. However, experts say loose powder needs a preservative to become a liquid hygiene product that can be diluted and stored. JU shower gel is also a worthwhile solution. Scented with cotton, orange blossom, vanilla, or almond, JU Shower Gel easily blends the fluid powder to create a product that can be used by people from all walks of life. In the case of containers and packaging, they are packaged in paper and recyclable plastic film and can be stored for up to 3 years.

When it comes to environmentally conscious trends, says Normandy-based health and beauty expert Laboratoires Gilbert, “It's just the beginning of a trend, so no brand is yet to lead this market.” He goes on to say that there are still several restrictions on the manufacture and supply of powdered powders. In terms of formulation, the choice of solid surfactants is limited and unsuitable to meet skin tolerance criteria. In addition, on the production side, the volatility of the powder makes packaging difficult and some mixtures are explosive inhalation and skin contact.

Despite these limitations, the French Step One brand, which exports the most to the Nordic countries, is developing and supplying powder that can be diluted in glass bottles and refills in PLA cartons based on its technology. In addition, Lessonia, a powder company, is also researching mixture, particle size, density, long-wear, etc. through packaging machines for powder cosmetics.

In the transition period of powder cosmetics/hygiene products, companies that catch the tread and prepare are expected to dominate the future.

#Powder #Cosmetic #Trend #2022 #OEM #ODM #Kbeauty #beauty #private