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2024.10.09

BONNE NEWS

U.S. The consumption patterns that beauty consumers showed in 2022 and the areas they will continue to pay attention to in 2023

U.S. 75% of beauty consumers emphasize the importance of purchasing beauty products despite circumstances such as the COVID-19 pandemic, the Russia-Ukraine war, and interest rate hikes. This research indicates that the need for beauty product use in 2023 could increase even in situations ranging from economic downturns.

 

2022 U.S. Beauty consumers showed great interest in Facial skin care, hair care and makeup categories.

 

First of all, in the case of Facial Skin Care, it was classified as a new product and received a lot of attention, and products containing retinol, vitamins, and CBD were popular. 56% of customers who have used these products have expressed their intent to repurchase. Next is Hair Care. Consumers showed interest in scalp treatment, serum, and shampoo bar, and showed consumption with the environment in mind. Lastly, the Make up categories showed a lot of interest and purchase rate.

 

Through this, even in 2023, the U.S. It can be seen that beauty consumers can show interest in the above three areas. In 2023, beauty consumers said they wanted to use innovative things from products they already use rather than new ones.

 

In particular, in relation to facial skin care, there was a lot of interest in A wide variety of product types that promote younger looking skin/anti-aging, exfoliators, masks, and moisturizers. In relation to hair care, there was a lot of interest in Anti-frizz products, curl products, new at-home color products, and hair growth products, and in relation to makeup, Eye makeup products as a whole were cited most often, specifically eye shadows with innovative new palette colors had a lot of interest in.

 

In addition to this, there was a lot of interest in Intimate Care and the Sexual Revolution. Sexual well-being and intimate care have potential for growth. 98% of female beauty consumers said that these factors are important factors that give happiness in life, and 32% said they would like to try new products in 2023. The majority of consumers say they buy products that can help take care of a body part, and 59% say they want that body part to be more attractive to their partner. Products for this include gels, sex toys, and lubricants. In addition to this, there was a lot of interest in ingestible skin care products for skin care.

 

As such, beauty consumers in 2022 showed interest in skin care not only for the face but also for the whole body. This phenomenon shows that appearance has various effects on self-esteem and happiness, and it shows a social phenomenon that taking good care of one's appearance is a great competitive advantage.

 

#2023skincare #2023makeup #skincaretrend

The skin whitening product market is expected to reach KRW 20 trillion.

The skin whitening product market is expected to reach KRW 20 trillion within the next 10 years.

 

As consumers' lifestyles change, the demand for functional skin care products is increasing.

 

According to Allied Market Research, a US market research firm, the global skin-lightening product market, which formed size of USD 7.05 billion (about KRW 9,549.2 billion) in 2021, is expected to reach 146 in 2031 through a report related to the 'skin lightening product market by product'. 

 

It is projected to grow to US$19.77 billion. The compound annual growth rate (CAGR) is expected to be 7.7%.

 

The following is a breakdown by product, consumer, region, and distribution channel. 

 

When classified by product, it was found that the cream and lotion sector occupied the highest market share at about 50% last year. The strength of creams and lotions is expected to continue going forward. Consumers often use creams and lotions to solve skin problems they face in their daily life. This is why many people choose creams and lotions for their skin whitening effect. 

 

Breaking down by target consumers, the proportion of women in the sector is absolutely large. As of 2021, women's products accounted for about 75% of the market. The female population who is interested in beauty is also increasing, and it is analyzed that it is expected to maintain a leading position in the forecast period.

 

In the case of male consumers, awareness of skin care products is increasing, and per capita income and purchasing power are also growing, which is expected to lead to the rapid growth of the related market. 

 

By region, it can be said that the Asia-Pacific region is the center. The Asia Pacific region accounted for more than 50% of the global skin-lightening product market in 2021 and is expected to maintain the lead at a CAGR of 8.7% within the forecast period to 2031. 

 

In terms of distribution channels, the hypermarket/supermarket sector had the highest market share, exceeding 30% last year. It is expected to remain at the forefront for the next 10 years. However, the segment that is expected to see the fastest growth is online sales.
 

According to the report, consumers predict that as the demand for skin care products increases, packaging methods using natural ingredients and eco-friendly packaging materials will drive market growth. In detail, it shows slightly different aspects depending on the standards of the product, consumer, region, and distribution channel.

 

#Cosmetic #Market #Skincare 

6 Strategies for the Cosmetics Industry and the Next Generation of Sustainable Packaging

6 Strategies for the Cosmetics Industry and the Next Generation of Sustainable Packaging.


According to Global Cosmetic Industry, in a recent beauty product purchasing survey, 64% of Americans answered that 'sustainability' is very important. In terms of sustainability, product raw materials and packaging received attention. These include : Plastic-neutral, Plastic-free, Refillable, Decarbonized, Recycled Content, and Enhanced Recyclability.

 

First of all, plastic neutrality can prevent environmental pollution by limiting the use of plastics. Being plastic neutral means that for every kilogram of plastic a brand uses, one kilogram is collected and recycled. This practice encourages recycling and a circular economy. For example, Inika Organics has been certified plastic neutral by Australia's Waste Revolution. Inika Organics is emerging as the world's first plastic-neutral makeup brand. 

 

Also, Plastic-Free means packaging that does not use plastic. The Italian brand Oway, for example, boasts 99% plastic-free packaging. In addition to this, refillable packaging is also gaining in popularity. Reusing packaging provides an opportunity to build long-term positive relationships with consumers. For example, Amika reduced its carbon footprint by 98.4% by using refillable packaging compared to traditional HDPE packaging. 

 

The fourth is Decarbonized. As an example of decarbonization, PET produced using origin technology is functionally equivalent to petroleum-based PET, but has a lower carbon footprint because it is made from sustainable wood residues that capture carbon. In addition, Origin PET can be recycled just like fossil-based PET within existing infrastructure, which helps create a circular economy with a significantly reduced carbon footprint. 

 

Fifth is Recycled Content. By specifying the contents of recycling, you can earn the trust of consumers. Rimmel London's products, for example, are made from 74% recyclable plastic and their brushes are made from 100% renewable bio-based fibers. By 2025, the company aims to achieve 100% of Rimmel packaging using recycled materials, recyclable, reusable or compostable. 

 

Finally, Enhanced Recyclability has emerged as a next-generation packaging strategy.

The vegan trend spreading rapidly among the MZ generation - Bonne News

The vegan trend spreading rapidly among the MZ generation

The vegan trend spreading rapidly among the MZ generation

 

- Expected to exceed 23 trillion won by 2025, Korea is also growing centered on the MZ generation

 

Vegan cosmetics refer to products that do not use animal ingredients and have not been tested on animals in the manufacturing and processing stages. While 'Clean Beauty', which is based on the exclusion of suspected harmful ingredients, puts the primary standard on the safety of cosmetics, 'Vegan' focuses on ethical values ​​beyond ingredients.

 

It is predicted that veganism will continue to become a trend as the demand for these vegan cosmetics increases sharply centering on the MZ generation.

 

According to Brand View Research, the global vegan beauty market is expected to reach $20.8 billion (about 23 trillion won) by 2025, growing at a CAGR of 6.3% from $12.9 billion (about 14 trillion won) in 2018. The size of the domestic vegan market is also growing at a rapid pace as the demand for veganism is increasing centering on the MZ generation.

 

So far, vegan products have been mostly supplied and consumed in Korea mainly for soap and basic cosmetics, but this year, vegan products are expected to expand from basics to color tones. It is analyzed that vegan cosmetics, which is attracting attention as the next-generation engine of the color market, is steadily increasing in demand for healthy and good cosmetics in color as more consumers are interested in brand philosophy and ethics after the Corona 19 crisis.

 

Olive Young selected the Olive Young vegan beauty brand by collecting products that have received vegan certification from reputable institutions at home and abroad, such as the Korea Vegan Certification Institute, the British Vegan Association, and the French Vegan Association. This strategy is to introduce an ethical and sustainable brand and product by giving the 'Olive Young Vegan Beauty' icon, which combines the certification marks given differently by each institution into one so that customers can easily experience it.

 

The brands selected primarily are △Amuse △Clio Veganwear △Dear Dahlia △Skinfood △Unlicia △Inglot △Dinto. An Olive Young official said, "Breaking the existing perception of veganism as complicated and difficult to practice, we plan to introduce vegan beauty as a way to express ourselves and actively foster it as a breakthrough in the color tone market." "We will exert a good influence by establishing ethical and sustainable consumption in the market," he said.

 

#Comsetic #Beauty #Makup #MU #Trend #2022 #MZ

 

 

887day ago

By admin

US cosmetics industry continues to change! - Bonne News

US cosmetics industry continues to change!

US cosmetics industry continues to change due to post-pandemic and carbon neutrality

 

Packaging that considers clean beauty and the environment

 

Amid the global pandemic of infectious diseases, changes in the global trend regarding carbon neutrality are changing the US cosmetics industry. According to KOTRA, the New York Trade Center in the United States, in the US beauty market, the meaning of clean is expanding to the environment and human rights such as sustainability, ethical manufacturing, and distribution, and minimalist beauty is establishing itself as a trend.

 

For many years, the main keyword in the cosmetics industry has been ‘Clean Beauty’. Currently, it is more mixed with the meaning of 'Natural' and has various effects by product and brand. In the past, Clean Beauty was about excluding harmful ingredients, but now the meaning has been expanded to ‘sustainability, ethical manufacturing, and distribution, and it has become a meaning to include the environment and human rights fields.

 

The biggest change in environmental issues in the cosmetics industry is in 'packaging'. Products made from recyclable materials or refillable are becoming an essential trend.

 

Skinimalism's beauty trend and the post-corona era of same-day delivery

 

The skinimalism trend that has blown into the beauty market right after Corona 19 is expected to continue this year. Skinimalism is a compound word for Skin and Minimalism, and it means to select products that can maximize the expected effect with the minimum number of products. It is to minimize the time and cost of skincare and makeup by reducing the number of cosmetic products.

 

In online social media, makeup content that reduces the skincare stage to about three stages is trending. Skinimalism, which reflects the concept of reducing environmental pollution and giving rest to the skin, also contributed to unemployment and economic uncertainty caused by the infectious disease pandemic.

 

Hybrid cosmetics that can be achieved with one product rather than care through multiple products are expected to receive attention this year as well.

 

In addition, as the online market exploded due to the infectious disease pandemic, each logistics company set up fast delivery and same-day delivery as essential strategies. As the demand in the offline market decreases and the demand in the online market increases, immediate delivery has become a necessity. Consumers have become a society where they can experience cosmetics through a virtual meta-universe through digital twins and order and receive them immediately.

901day ago

By admin

What Are Consumers’ Needs? - Bonne News

What Are Consumers’ Needs?

2022 Beauty Trend Keyword ‘REALME’, What Are Consumers’ Needs?

| All-in-one care considering even the details of the skin

 

The trend of 'MEconomy', which shows consumption trends that suits them rather than following trends, is gaining popularity. According to these changes, the beauty industry is also showing movements that reflect customer needs.

 

The keyword for 2022 selected by Coupang's Beauty Data Lab based on big data is 'R.E.A.L.M.E'.

 

Troubleshooter (R), Mom-Anti-Aging (E), Smart borest (A), A person who routinely moisturizes (L), Lash Grooming Group (M), Borderless Shopper (E)

 

R (Revolutionary instant repair with Trouble Shooter)'s 'Trouble Shooter' reflects the needs of customers who want an immediate effect of relieving skin condition.

 

E (Exceptional obligation to anti-aging) ‘Mom-anti-aging’ is a more detailed keyword in anti-aging.

 

A (Amazing skip-care and midnight ritual for the lazies) ‘Smart borest’ reflects the needs of customers who want to maximize the use of time in busy daily life and maximize skin condition.

 

L (Lusciously soft around-the-clock moisturizer) ‘A person who routinely moisturizes’ is a keyword that contains the wishes of customers who want to maintain moisture for a long time through N-th moisturizing.

 

M (Maximum devotion to volume lashes) ‘Lash grooming people’ emerged as a popular makeup method that emphasizes the eyes, especially the eyelashes, which are exposed areas rather than the areas covered by wearing a mask.

 

E (Evolutional shopping without boundaries) A ​​“borderless shopper” refers to customers who show various consumption patterns in relationships with products, products, and customers and channels.

 

Predicting trends through keyword search volume and examining actual demand is as follows.

 

 

Among beauty industry products, the number of brand searches for collaboration products is increasing. In addition, keyword searches for products such as whitening, freckle, wrinkle care, skin pad, stick balm, all-in-one, and sun cushion are increasing.

 

As senior customers entered the online market, the search volume for keywords related to them increased, and the number of searches for skincare products that can utilize sleep time increased. As a new beauty trend, keywords related to eyelashes such as eyelash essence, artificial eyelashes, and mascara have also become a new beauty trend during the COVID-19 pandemic.

 

An official from Coupang Beauty Data Lab said, "Online research shows that consumers tend to keep moisturizing even to the finer details of their body and face."

 

Compared to consumers before the corona pandemic, consumers in the post-corona era show a tendency to prefer customized products that can thoroughly moisturize even the smallest details of the skin.

 

#Comsetic #Trend #2022 #REALME #Beauty

 

 

914day ago

By admin

What are the consumer trends? - Bonne News

What are the consumer trends?

When moisturizing and nutritious products are essential, what are the consumer trends?

 

Winter, the harsh season for skin health, has arrived. As always, sharp winds and dry weather take away moisture and nutrients from the skin. As the skin's oil-water balance is disrupted, symptoms such as tightness, dead skin cells, and itching occur, and in severe cases, cracks may occur. Therefore, more and more consumers are looking for these products to replenish moisture and nutrients.

 

According to the Beautynuri Cosmetics Newspaper, a company specializing in trend analysis, as a result of analyzing the communication keywords for new and renewal brands in December 2021, there are three main keywords that cosmetic brands have used intensively recently.

 

#Nutrition #Moisture #Environment.

 

Consumers are looking for high-nutrition and high-moisturizing products suitable for their skin condition due to dry skin. In this regard, Real Barrier's Extreme Line, L'Occitane's Immortelle Precious Line, and Dalba's White Truffle Line are attracting attention as moisturizing layering items.

 

In addition, eco-friendly and vegan products are continuously introduced in the industry according to the importance of value consumption considering the environment for consumers in product selection. By launching a variety of vegan products, from basic products and color products to cleansing and hair dye, is targeting the changing consumer needs. In addition, it is expected that products considering the refill station will be activated in the future.

 

As ESG management related to carbon neutrality is emerging worldwide, a culture of using refillable products in consideration of the environment is expected to be established.

 

#Trend #2022 #Beauty #Cosmetic

943day ago

By admin

Powder cosmetics! - Bonne News

Powder cosmetics!

Powder cosmetics and hygiene products considering the global environment. What are the trends of pioneers?

 

With the rise of zero carbon in Europe, the global trend is discussing how to achieve carbon neutrality. As part of this discussion, various measures are being prepared for Zero Waste in the beauty industry.

 

Loose or compact powders are emerging to reconstitute and store liquid products. Loose powder has the advantage of dissolving in water more quickly than powder in its dense form. However, experts say loose powder needs a preservative to become a liquid hygiene product that can be diluted and stored. JU shower gel is also a worthwhile solution. Scented with cotton, orange blossom, vanilla, or almond, JU Shower Gel easily blends the fluid powder to create a product that can be used by people from all walks of life. In the case of containers and packaging, they are packaged in paper and recyclable plastic film and can be stored for up to 3 years.

 

When it comes to environmentally conscious trends, says Normandy-based health and beauty expert Laboratoires Gilbert, It's just the beginning of a trend, so no brand is yet to lead this market. He goes on to say that there are still several restrictions on the manufacture and supply of powdered powders. In terms of formulation, the choice of solid surfactants is limited and unsuitable to meet skin tolerance criteria. In addition, on the production side, the volatility of the powder makes packaging difficult and some mixtures are explosive inhalation and skin contact.

 

Despite these limitations, the French Step One brand, which exports the most to the Nordic countries, is developing and supplying powder that can be diluted in glass bottles and refills in PLA cartons based on its technology. In addition, Lessonia, a powder company, is also researching mixture, particle size, density, long-wear, etc. through packaging machines for powder cosmetics.

 

In the transition period of powder cosmetics/hygiene products, companies that catch the tread and prepare are expected to dominate the future.

 

#Powder #Cosmetic #Trend #2022 #OEM #ODM #Kbeauty #beauty #private 

958day ago

By admin

  • Skin soothing products are wildly popular. - Bonne News

    Skin soothing products are wildly popular.

    Skin-soothing products are wildly popular

     

    According to Beauty Nury (cosmetics newspaper), as a result of Google Trend analysis, 'acne' and 'trouble' showed high search volume as keywords related to masks between October and December of last year.

     

    This is the effect of increasing the number of skin troubles due to the high UV index and increase in temperature. Skin exposed to UV light will show stinging and erythema production. In the industry, products containing soothing ingredients that take care of skin tired from the heat are filling the market. Here are five major players.

     

    First, Physiogel introduces formula products containing PEBB CICA, a specialized soothing complex composed of cica ingredients that soothe dry and oily skin.

     

    Next, ISOI introduced a soothing product in the form of a patch. It introduced products that can experience soothing effects through natural ingredients such as tea tree leaf oil, eoseongcho extract, and Centella asiatica extract, which are effective in soothing the skin.

     

    Third, ‘Millimilly’ introduced a product that can be used as a soothing pack for cica and texture, as well as as a moisturizing and soothing pack containing tea tree leaf water.

     

    Fourth, TonyMori introduced a product that helps to soothe the skin with synergistic care of Jirisan(mountain in Korea) eoseongcho and exorcica ingredients.

     

    Lastly, Rataplan introduced a hypoallergenic serum containing 69.7% water parsley extract to reduce skin heat and replenish moisture.

     

    As the period of wearing a mask increases, the cosmetics industry is gaining popularity by introducing products that help soothe the skin for sensitive skin.

     

     

    #Skincare #Trend #Cica #Teatree #Soothing

     

    824day ago

    By admin

  • The changing needs of the MZ generation... About anti-aging and whitening! - Bonne News

    The changing needs of the MZ generation... About anti-aging and whitening!

    The changing needs of the MZ generation... About anti-aging and whitening...

     

    According to Measure Commerce's 'K-beauty that the MZ generation is changing,' it was found that the MZ generation showed high interest in anti-aging and whitening, but avoided certain types of products. The MZ generation avoids sticky products and prefers lightweight products.

     

    In the anti-aging market, products containing ‘Bakuchiol’ are gaining great popularity. Bakuchiol is attracting attention in many media as a next-generation early anti-aging ingredient.

     

    Bakuchiol is an antioxidant found in Psoralea Corylifolia seeds. In North America, it was called the next-generation retinol and received attention. It reduces skin irritation, which is one of the disadvantages of retinol, and increases skin elasticity by helping collagen synthesis.

     

    Bakuchiol Serum was known as the ‘crew serum’ to the 2030 generation, and searches and sales increased. In the past year, the number of searches for bakuchiol on YouTube worldwide has increased by 77% compared to the previous year.

     

    Also, the MZ generation is very interested in the care of the delicate eye area. There was a lot of need for eye cream, and related keywords were ‘a lot of it’ and ‘care before bed’. There was a high preference for products that were applied before going to bed and received good makeup the next day.

     

    Meanwhile, Measure Commerce analyzed 11,682 products registered with Olive Young from January to April this year. They looked at product rankings, keywords in detailed images, and user reviews. Based on this, the anti-aging and whitening cosmetics market changed by the MZ generation was presented.

     

     

    #Kbeauty #Beauty #Cosmetic #Anti-aging #Whitening

    845day ago

    By admin

  • The vegan trend spreading rapidly among the MZ generation

    The vegan trend spreading rapidly among the MZ generation - Bonne News

    The vegan trend spreading rapidly among the MZ generation

     

    - Expected to exceed 23 trillion won by 2025, Korea is also growing centered on the MZ generation

     

    Vegan cosmetics refer to products that do not use animal ingredients and have not been tested on animals in the manufacturing and processing stages. While 'Clean Beauty', which is based on the exclusion of suspected harmful ingredients, puts the primary standard on the safety of cosmetics, 'Vegan' focuses on ethical values ​​beyond ingredients.

     

    It is predicted that veganism will continue to become a trend as the demand for these vegan cosmetics increases sharply centering on the MZ generation.

     

    According to Brand View Research, the global vegan beauty market is expected to reach $20.8 billion (about 23 trillion won) by 2025, growing at a CAGR of 6.3% from $12.9 billion (about 14 trillion won) in 2018. The size of the domestic vegan market is also growing at a rapid pace as the demand for veganism is increasing centering on the MZ generation.

     

    So far, vegan products have been mostly supplied and consumed in Korea mainly for soap and basic cosmetics, but this year, vegan products are expected to expand from basics to color tones. It is analyzed that vegan cosmetics, which is attracting attention as the next-generation engine of the color market, is steadily increasing in demand for healthy and good cosmetics in color as more consumers are interested in brand philosophy and ethics after the Corona 19 crisis.

     

    Olive Young selected the Olive Young vegan beauty brand by collecting products that have received vegan certification from reputable institutions at home and abroad, such as the Korea Vegan Certification Institute, the British Vegan Association, and the French Vegan Association. This strategy is to introduce an ethical and sustainable brand and product by giving the 'Olive Young Vegan Beauty' icon, which combines the certification marks given differently by each institution into one so that customers can easily experience it.

     

    The brands selected primarily are △Amuse △Clio Veganwear △Dear Dahlia △Skinfood △Unlicia △Inglot △Dinto. An Olive Young official said, "Breaking the existing perception of veganism as complicated and difficult to practice, we plan to introduce vegan beauty as a way to express ourselves and actively foster it as a breakthrough in the color tone market." "We will exert a good influence by establishing ethical and sustainable consumption in the market," he said.

     

    #Comsetic #Beauty #Makup #MU #Trend #2022 #MZ

     

     

    887day ago

    By admin

  • US cosmetics industry continues to change!

    US cosmetics industry continues to change! - Bonne News

    US cosmetics industry continues to change due to post-pandemic and carbon neutrality

     

    Packaging that considers clean beauty and the environment

     

    Amid the global pandemic of infectious diseases, changes in the global trend regarding carbon neutrality are changing the US cosmetics industry. According to KOTRA, the New York Trade Center in the United States, in the US beauty market, the meaning of clean is expanding to the environment and human rights such as sustainability, ethical manufacturing, and distribution, and minimalist beauty is establishing itself as a trend.

     

    For many years, the main keyword in the cosmetics industry has been ‘Clean Beauty’. Currently, it is more mixed with the meaning of 'Natural' and has various effects by product and brand. In the past, Clean Beauty was about excluding harmful ingredients, but now the meaning has been expanded to ‘sustainability, ethical manufacturing, and distribution, and it has become a meaning to include the environment and human rights fields.

     

    The biggest change in environmental issues in the cosmetics industry is in 'packaging'. Products made from recyclable materials or refillable are becoming an essential trend.

     

    Skinimalism's beauty trend and the post-corona era of same-day delivery

     

    The skinimalism trend that has blown into the beauty market right after Corona 19 is expected to continue this year. Skinimalism is a compound word for Skin and Minimalism, and it means to select products that can maximize the expected effect with the minimum number of products. It is to minimize the time and cost of skincare and makeup by reducing the number of cosmetic products.

     

    In online social media, makeup content that reduces the skincare stage to about three stages is trending. Skinimalism, which reflects the concept of reducing environmental pollution and giving rest to the skin, also contributed to unemployment and economic uncertainty caused by the infectious disease pandemic.

     

    Hybrid cosmetics that can be achieved with one product rather than care through multiple products are expected to receive attention this year as well.

     

    In addition, as the online market exploded due to the infectious disease pandemic, each logistics company set up fast delivery and same-day delivery as essential strategies. As the demand in the offline market decreases and the demand in the online market increases, immediate delivery has become a necessity. Consumers have become a society where they can experience cosmetics through a virtual meta-universe through digital twins and order and receive them immediately.

    901day ago

    By admin

  • What Are Consumers’ Needs?

    What Are Consumers’ Needs? - Bonne News

    2022 Beauty Trend Keyword ‘REALME’, What Are Consumers’ Needs?

    | All-in-one care considering even the details of the skin

     

    The trend of 'MEconomy', which shows consumption trends that suits them rather than following trends, is gaining popularity. According to these changes, the beauty industry is also showing movements that reflect customer needs.

     

    The keyword for 2022 selected by Coupang's Beauty Data Lab based on big data is 'R.E.A.L.M.E'.

     

    Troubleshooter (R), Mom-Anti-Aging (E), Smart borest (A), A person who routinely moisturizes (L), Lash Grooming Group (M), Borderless Shopper (E)

     

    R (Revolutionary instant repair with Trouble Shooter)'s 'Trouble Shooter' reflects the needs of customers who want an immediate effect of relieving skin condition.

     

    E (Exceptional obligation to anti-aging) ‘Mom-anti-aging’ is a more detailed keyword in anti-aging.

     

    A (Amazing skip-care and midnight ritual for the lazies) ‘Smart borest’ reflects the needs of customers who want to maximize the use of time in busy daily life and maximize skin condition.

     

    L (Lusciously soft around-the-clock moisturizer) ‘A person who routinely moisturizes’ is a keyword that contains the wishes of customers who want to maintain moisture for a long time through N-th moisturizing.

     

    M (Maximum devotion to volume lashes) ‘Lash grooming people’ emerged as a popular makeup method that emphasizes the eyes, especially the eyelashes, which are exposed areas rather than the areas covered by wearing a mask.

     

    E (Evolutional shopping without boundaries) A ​​“borderless shopper” refers to customers who show various consumption patterns in relationships with products, products, and customers and channels.

     

    Predicting trends through keyword search volume and examining actual demand is as follows.

     

     

    Among beauty industry products, the number of brand searches for collaboration products is increasing. In addition, keyword searches for products such as whitening, freckle, wrinkle care, skin pad, stick balm, all-in-one, and sun cushion are increasing.

     

    As senior customers entered the online market, the search volume for keywords related to them increased, and the number of searches for skincare products that can utilize sleep time increased. As a new beauty trend, keywords related to eyelashes such as eyelash essence, artificial eyelashes, and mascara have also become a new beauty trend during the COVID-19 pandemic.

     

    An official from Coupang Beauty Data Lab said, "Online research shows that consumers tend to keep moisturizing even to the finer details of their body and face."

     

    Compared to consumers before the corona pandemic, consumers in the post-corona era show a tendency to prefer customized products that can thoroughly moisturize even the smallest details of the skin.

     

    #Comsetic #Trend #2022 #REALME #Beauty

     

     

    914day ago

    By admin

  • What are the consumer trends?

    What are the consumer trends? - Bonne News

    When moisturizing and nutritious products are essential, what are the consumer trends?

     

    Winter, the harsh season for skin health, has arrived. As always, sharp winds and dry weather take away moisture and nutrients from the skin. As the skin's oil-water balance is disrupted, symptoms such as tightness, dead skin cells, and itching occur, and in severe cases, cracks may occur. Therefore, more and more consumers are looking for these products to replenish moisture and nutrients.

     

    According to the Beautynuri Cosmetics Newspaper, a company specializing in trend analysis, as a result of analyzing the communication keywords for new and renewal brands in December 2021, there are three main keywords that cosmetic brands have used intensively recently.

     

    #Nutrition #Moisture #Environment.

     

    Consumers are looking for high-nutrition and high-moisturizing products suitable for their skin condition due to dry skin. In this regard, Real Barrier's Extreme Line, L'Occitane's Immortelle Precious Line, and Dalba's White Truffle Line are attracting attention as moisturizing layering items.

     

    In addition, eco-friendly and vegan products are continuously introduced in the industry according to the importance of value consumption considering the environment for consumers in product selection. By launching a variety of vegan products, from basic products and color products to cleansing and hair dye, is targeting the changing consumer needs. In addition, it is expected that products considering the refill station will be activated in the future.

     

    As ESG management related to carbon neutrality is emerging worldwide, a culture of using refillable products in consideration of the environment is expected to be established.

     

    #Trend #2022 #Beauty #Cosmetic

    943day ago

    By admin

  • Powder cosmetics!

    Powder cosmetics! - Bonne News

    Powder cosmetics and hygiene products considering the global environment. What are the trends of pioneers?

     

    With the rise of zero carbon in Europe, the global trend is discussing how to achieve carbon neutrality. As part of this discussion, various measures are being prepared for Zero Waste in the beauty industry.

     

    Loose or compact powders are emerging to reconstitute and store liquid products. Loose powder has the advantage of dissolving in water more quickly than powder in its dense form. However, experts say loose powder needs a preservative to become a liquid hygiene product that can be diluted and stored. JU shower gel is also a worthwhile solution. Scented with cotton, orange blossom, vanilla, or almond, JU Shower Gel easily blends the fluid powder to create a product that can be used by people from all walks of life. In the case of containers and packaging, they are packaged in paper and recyclable plastic film and can be stored for up to 3 years.

     

    When it comes to environmentally conscious trends, says Normandy-based health and beauty expert Laboratoires Gilbert, It's just the beginning of a trend, so no brand is yet to lead this market. He goes on to say that there are still several restrictions on the manufacture and supply of powdered powders. In terms of formulation, the choice of solid surfactants is limited and unsuitable to meet skin tolerance criteria. In addition, on the production side, the volatility of the powder makes packaging difficult and some mixtures are explosive inhalation and skin contact.

     

    Despite these limitations, the French Step One brand, which exports the most to the Nordic countries, is developing and supplying powder that can be diluted in glass bottles and refills in PLA cartons based on its technology. In addition, Lessonia, a powder company, is also researching mixture, particle size, density, long-wear, etc. through packaging machines for powder cosmetics.

     

    In the transition period of powder cosmetics/hygiene products, companies that catch the tread and prepare are expected to dominate the future.

     

    #Powder #Cosmetic #Trend #2022 #OEM #ODM #Kbeauty #beauty #private 

    958day ago

    By admin

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