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2021.11.30

BONNE NEWS

Global Microbiome Cosmetics Market Size - Forecast to 2026

Brooklyn, New York, July 16, 2021 (GLOBE NEWSWIRE) -- According to a new market research report published by Global Market Estimates, the Microbiome Cosmetics Market will grow with a CAGR value of around 7.5 percent over the forecast period [2021 to 2026].

 

The report predicts growth potential through several factors. There are four main things: first, serums and face oils have a promising future. With a greater focus on skin health, neutral or nude makeup is the reason, soft texture and light weight are also considered great advantages. Next, the global microbiome cosmetics industry is achieving high sales through online distribution channels. With the rapid growth of the online market in the aftermath of the COVID-19 pandemic, consumers are now more inclined to purchase products through online sales channels.

 

And in terms of consumption market, it dominated the market consumption in Asia Pacific region such as China, Japan, Korea and India, taking the largest share in the industry. With the growth of the online market, alliances with retailers and the introduction of online stores are also considered key strategies. Unilever, DSM, Amorepacific, Johnson & Johnson, L'Oreal, Bebe & Bella, ESSE, Mothert, Biofeel, Ocean, Symbiom, Marie Veronica, First Aid Beauty, Algenist, Aurelia Probiotic Skincare, Pacifica , Laflor, Renclean Skincare, Eminence Organic Skin Care, Tula, AOBiome, ISH, Azitra, Inc., Evelo Biosciences, Inc., GALLINEE, Colgate-Palmolive Company, Glowbiotics, Inc., Matrisys Bioscience, Quorum Innovations, The Estee Lauder Companies Inc., Yakult Honsha Co. Ltd. and Revlon, Siolta Therapeutics are key industry players.

 

Microbiome cosmetics are known as cutting-edge skin care products rich in various beneficial bacteria and ingredients that help improve the quality of the skin. Changes in lifestyle and eating habits due to the COVID-19 pandemic are having a significant impact on the inside and outside of the skin. And the market share of the global microbiome cosmetics companies is partially fragmented and consolidated in nature. We are growing to meet the market conditions required in the post-corona era.

 

Are men really going to adopt make-up habits?[Trend]

Wearing makeup is still associated with femininity, but for now, just like fashion, beauty is gradually breaking away some of its deepest stereotypes to lessen gender segregation. Today, makeup will no longer be (just) a matter of gender or sexuality, but a form of self-expression used by men and women. Especially if you look at social networks like Instagram and TikTok, you'll soon see tons of videos and photos of men wearing makeup. It's a phenomenon led by several people and influencers contributing to bringing men's makeup into the mainstream.

 

Many celebrities, from David Bowie to Johnny Depp to Prince, have pioneered this practice, paving the way for others to follow, but have not succeeded in bringing an area considered exclusively women's realm to the men's mainstream. Now is a favorable time for change.

 

Mainly because Gen Zers have the trait of refusing to conform to stereotypes.

 

The fashion industry has reached the stage of launching gender-neutral collections, and it is the fashion industry's turn to meet the needs of its generation. Men's cosmetics are already booming among young people in Japan. Also known for posing in dresses for Vogue magazine and matching a suit with a boa at a Grammy Awards, Harry Styles did a great job of dispelling certain preconceived notions of fashion and beauty.

 

As more and more women ditch makeup during the pandemic and favor a more natural, authentic daily routine, men occasionally dabbled in makeup as their days were filled with Zoom meetings. Men started putting on makeup to look neat at meetings, and the so-called Zoom Fatigue can partly explain the men's sudden makeup frenzy.

 

The data shows that men are more interested in makeup.

According to data analytics firm MOZ, searches for “men’s makeup look” have increased by 80% compared to the previous year.

 

Also, many beauty brands now offer men's makeup products.

Gucci Beauty, MMUK, etc., for example, and in London this summer, the War Paint For Men brand opened the world's first men's makeup store.

 

With such initiatives growing at a rapid pace, it seems that male makeup is well on its way to becoming more mainstream.

 
[Waste-free Beauty] : Sustainable Ingredient & Formulation Advancements - Bonne News

[Waste-free Beauty] : Sustainable Ingredient & Formulation Advancements

The upcycling concept for beauty ingredients in 2021 is an evolution through biodegradable technology as a clean alternative to conventional ingredients. Sustainability and sustainable packaging strategies and sales shape the development pipeline. According to Siltech, Silmer Sustain-H not only represents the general performance benefits of silicone elastomer gels, but also offers the added feature of improved sustainability. The product is designed to provide a cushioning, moisturizing, silky and smooth feel to skin and sun care products.

It also provides uniform color development and powder dispersion during makeup. And it is reported to last slightly longer on the skin than conventional elastomeric gels provided on carriers such as cyclopentasiloxane or isododecane.

 

76day ago

By admin

Turkish government demands for verification of origin of Korean products soar... Difficulties of exporters - Bonne News

Turkish government demands for verification of origin of Korean products soar... Difficulties of exporters

This year's Free Trade Agreement (FTA) partner Turkey's request to verify the country of origin has skyrocketed, causing difficulties for domestic exporters. According to the Korea Customs Service on the 10th, in the first half of this year, Turkey's customs authorities made 1,181 requests for verification of origin to 442 exporting companies, which is a 16-fold increase from 27 and 73 in the first half of last year.

In particular, 891 (85%) requests for verification of origin were concentrated in the 'chemical and plastics industry' field. The FTA partner country is exempt from customs duties, but the Turkish government's request for the Korean Customs Service to verify that the products exported to Turkey as 'made in Korea' are genuine Korean products has exploded.

Seven years after the Korea-Turkey FTA went into effect, it is unclear why the demand for country of origin verification suddenly surged this year. According to the Customs Service, the Turkish government made minor formal mistakes, such as the reason that the declaration of origin was included in the invoice issued by a seller in a third country among the parties to the transaction, rather than a document issued by the exporter, or in a document issued by a producer in Korea. As a result, the number of requests for verification of origin has increased significantly. There have even been cases of Korean exporting companies requesting verification of origin on the grounds that they have entered unnecessary 'certified exporter number' in documents.'

The country of origin verification process usually takes several months after undergoing investigations by a customs officer. The Turkish government's influx of requests for verification of origin not only increased the administrative demand from the Customs Service, but the exporting company is also burdened with delays in exports. An official from the Korea Customs Service said, "We inquired about the reason for the surge in the number of requests for verification of origin to Turkish officials in Korea, but we did not receive an official answer.

Accordingly, the Korea Customs Service prepared and implemented the 'Turkey Export Validation Response Guidelines', such as shortening the verification period and simplifying verification of repeated requests, while also informing the industry of this situation and urging them to follow the 'Precautions for preparing a declaration of origin'. In addition, the customs office explained that it had consulted with the Turkish customs authorities, such as requesting refraining from repeated requests from the same company. The Korea Customs Service analyzed that thanks to these efforts, Turkey's request for verification of origin decreased to a total of 35 cases in July and August.
 

89day ago

By admin

Container ship freight rates soar... Export companies 'scream' - Bonne News

Container ship freight rates soar... Export companies 'scream'

While the capacity of major routes has decreased since Corona 19, the freight rate of container ships is skyrocketing due to the recent increase in cargo volume. The photo shows the car ferry container cargo that has been moved from OFF-Dock (outside the pier) CY of Incheon Port to ON-Dock CY inside the wharf. 

Container ship freight rates have been on the rise for several months, and it is difficult to find ships on some routes, putting more pressure on exporters. According to the industry, the container ship fare index (SCFI) from Shanghai, China recorded 1320.8 as of September 4th. This is an increase of 4.6% from the previous week and a 61.43% increase from last April (818.16), which was the lowest level of this year.

In addition, as of the 8th, the freight rate from Shanghai to North America stood at $4538, up $330 from a week ago in a 40-foot container (FEU), and the fare to the West Bank of North America rose $119 to $3758, respectively. This has more than doubled in the past three months. North America east coast freight rates are the highest since 2009, and North American west coast freight rates are breaking new highs for four weeks in a row since mid-August.

Freight rates to South America east coast have also risen more than 10% in the second week of September, and freight rates to northern Europe are also showing a slight upward trend, exceeding $1,000 based on a 20-foot container. Na Kyung-moon, executive vice president of Forman Shipping Air, said, “Fares on American routes have been rising for a long time, and recently, as shipments from India are increasing, routes to Southwest Asia are also rising rapidly. said.

Export companies believe that global container shipping companies have not yet restored the scale of ship operation, which was reduced due to a decrease in cargo volume in the first half of this year, to the pre-COVID level. In the midst of this, it is analyzed that the recovery of cargo volume faster than expected by shipping companies has led to a rise in freight rates.

An official from the shipping industry said, "The nature of the shipping industry does not mean that additional ships cannot be added immediately just because the volume increases and freight rates rise, so this situation will continue for the time being. There is,” he expected. In addition, some analysts say that domestic companies are sparking fire as global shipping companies intensively allocate ships to China, where the economy is recovering. In fact, container freight volume from China in July was 10,37,000 TEU (1 TEU is one 20-foot-long container), up 3% from July last year.

The concentration of container ships to China is leading to disruptions in exports of domestic companies. An official from an export company complained, "The lack of container ships is delaying exports and delaying the operation of overseas factories that need to process these export goods."

Exporting companies secure their ships at low fares through annual contracts. However, in the current situation where there is a shortage of ships, cargo is loaded at a separate surcharge. According to the Korea Maritime and Fisheries Development Institute's Shipping Big Data Research Center, the surcharge varies depending on the shipping company, but it is known that the surcharge is between $700 and $1,000 or more.
 

89day ago

By admin

A new trend that makes everyone beautiful - Gender Neutral - Bonne News

A new trend that makes everyone beautiful - Gender Neutral

In summary, genderless is 'destroying sex and age', which first started in the fashion industry and is recently the trend that brings about the biggest change in the beauty industry. As the gender role division disappears, freedom is widening, leading to a trend that places more importance on individuality.

In the past, most of the cosmetics market was consumed by 'women', but as the number of men who put on eyebrows and lips gradually increased, men's consumption increased and men's cosmetics also increased. Above all, there is a phenomenon that men prefer to purchase items for women's consumption as well.

In the cosmetics market, the 'Gender Neutral' brand, which offers products that can be used regardless of gender, from basics to color tones, is attracting attention. ‘Gender neutral’ is a trend that respects each individual’s taste without being confined to the frame of gender.

 

Korea’s first gender neutral makeup brand ‘LAKA’

Launched in 2018, Korea's first gender-neutral color cosmetics brand, Laka, is actively marketing, taking pictures with the concept of both male and female models wearing the same color lipstick.

The package is also characterized by making the product package as simple as possible in white and black to emphasize the neutral tone.

89day ago

By admin

“Streaming Beauty” started from a streaming lifestyle - Bonne News

“Streaming Beauty” started from a streaming lifestyle

# Streaming Beauty 
'Streaming' refers to a technology that plays music or video over a network, as opposed to downloading and listening to music files. #StreamingBeauty, which refers to experiencing in an experiential space without purchasing or owning a product, or subscribing to beauty products with expert recommendations, is becoming a trend.

As the number of consumers 'Try-Sumers' who decide to purchase in consideration of the positive experience and satisfaction they can get from the product increases, the cosmetics industry is creating an experiential beauty space where they can experience various functions of cosmetics/beauty products. It is targeting consumers with the concept of a flagship store, such as making, experience, and skin diagnosis services.

The original experience-type beauty shop, Sephora

Sephora is the origin of experiential beauty shops. Beauty shops have samples of all products they sell so customers can test them before purchasing. Even for products that are difficult to test directly at the store, such as foundation, lotion, and cleanser, a small amount is reduced with a sample so that customers can try it out before purchasing and decide.

In the Beauty Studio, a space for makeup in the store, professional makeup artists demonstrate products to customers and teach them how to use them, and provide various paid and free makeup services to membership customers.

 

Experience-based beauty lounge, Amore Seongsu

Amorepacific's experience-type beauty lounge 'Amore Seongsu', where you can experience 3,000 products from 30 brands, is a hot place that is emerging in 2030 and is located in Seongsu-dong, as its name suggests.

The Amore Seongsu building is a remodeling of an existing auto repair shop, and while maintaining the traces of its predecessor, it has completed a new feeling by adding natural elements. The biggest characteristic of Amore Seongsu is that only 'experience' is possible. Customers can experience the characteristic of Amore Seongsu as a 'simple experiential place' without any psychological burden.

In addition, cafes and rooftops were placed on the 2nd and 3rd floors to create a calm and warm atmosphere and to increase customer satisfaction. In addition, if you apply for the program on the Amore Seongsu website in advance, you can experience classes on various topics and a makeup service where you can receive makeup from a makeup expert.

 

89day ago

By admin

  • How will the beauty industry adapt in a post-Covid world? - Bonne News

    How will the beauty industry adapt in a post-Covid world?

    Covid-19, an unprecedented epidemic, is affecting various industries around the world. The beauty industry was also not immune from this impact. All beauty retailers have had to adapt and stores have been closed over the past year during various lockout periods.

     

    About the Post-Corona Beauty Industry Simon Clifford of Cygnia Logistics forecasts on industry trends.

     

    As of 2020, the UK beauty industry is worth around £27 billion, making it the 7th largest cosmetics market in the world. The industry has traditionally enjoyed an interactive buying experience, with high-end beauty retailers proud of their personalized in-store experience.

     

    However, the impact of the Covid-19 pandemic has forced almost all brands to switch to selling online, including introducing new technologies that allow for virtual testing and partnering with 3PL to carry out delivery processes to customers.

     

    The impact of COVID-19 is largely divided into online sales growth, digital platform utilization, and new customer segments.

     

    The closure of brick-and-mortar stores forced consumers to buy beauty products online, with around 37.2% of consumers buying health and beauty products online last year, and sales in the beauty industry were £491 million, up 38% from the previous year. Additionally, many enterprising brands have made the transition to selling online through MAC's virtual experience tools. Prior to the pandemic, older customers who had purchased from offline stores also flowed into the online market, increasing the number of 'Silver Surfers' purchases for many brands.

     

    What will the industry look like post-coronavirus?

    How will beauty industry companies and consumers change in the post-corona era, that is, the new normal era?

     

    Experts make five predictions about this.

     

    1. Online purchasing is here to stay

    2. Increase in beauty subscription services

    3. Personalized beauty

    4. Brand authenticity

    5. Transparency in operations

     

    Even when a previously closed brick-and-mortar store opens, the online marketplace remains the same because of the simplicity of the process of purchasing products online. Similarly, with the ease of beauty services in the online market, a report by Royal Mail predicts that the subscription box market will grow in value by 72% by 2022. Also, in line with the global trend, people focus on personalized beauty along with the ‘multi-variety small-volume production’ system. Fourth, companies with authentic brands with a strong sense of purpose are more common than companies that simply want to increase sales. Consumers trust and prefer authentic entries that communicate with customers a lot. Finally, you choose a company that has a good business process. Since many companies have exposed supply chain weaknesses due to delivery delays, companies with operational transparency with an agile and versatile supply chain are expected to lead the post-coronavirus era.

     

    26day ago

    By admin

  • Skin-Care Microdosing Might Be the Solution to Your Skin Sensitivity - Bonne News

    Skin-Care Microdosing Might Be the Solution to Your Skin Sensitivity

    From the past to the present, discussions about various skin improvements, from wrinkles on the skin as aging progresses, are under study. Currently, active skin care ingredients are used to address wrinkles and improve overall skin texture, but experts say these methods are not ultimately for the skin.

     

    According to experts, retinol and alpha hydroxy acids (AHAs) provide unparalleled results in improving wrinkles, hyperpigmentation and overall skin texture, but many people just can't stand it, especially at the higher intensity. Additionally, excessive use of active skin care ingredients puts you at risk for less than stellar side effects such as redness, swelling, and peeling.

     

    To ameliorate this risk, skin care micro-dosing of skin care micro-dosing provides a viable solution without drawbacks.

     

    The solution is skin care microdosing.

     

    Microdosing sounds like a trick given its origins, but it serves its purpose. True believers who self-medicate their mental health with low doses of LSD and psilocybin mushrooms do not report a complete 'high', but instead notice improvements in anxiety, sleep and creativity.

     

    When applied to active skin care ingredients, microdose means that you can benefit from these ingredients without the risk of irritation by using low concentrations instead of as high as possible. The strategy is simple. These smaller, ultra-precise doses are more tolerable, so even menacing ingredients like retinol can be applied daily without straining the skin.

     

    Regarding this, Gohara says, “The benefit of skin care microdosing is that low doses actually provide results,” and “It is definitely better to use only a little of the skin care active than to not use it at all.”

     

    Also, remember that ingredients work best when applied consistently. “Using a product that your skin can tolerate on a daily basis is key to successful results, rather than stopping and starting,” says Zeichner.

     

    If you have sensitive skin or have never used active skin care ingredients, microdosing is a smart move. However, there is one caveat. “You may have to adjust your expectations,” warns Gohara. He warns that while microdosing is effective, it may not noticeably minimize fine lines or even out skin tone to the same extent as full dosing. Also, there are things to be careful about in terms of ingredients. Of course, not all skincare ingredients are suitable for microdosing. "The biggest benefits of this approach include retinol, retinoids, vitamin C, and exfoliating acids (including glycolic, lactic, azelaic, and salicylic acids), which are more prone to overdosing and more likely to cause irritation," said Board Certified Dermatologist. Specialist Dendy says:

     

    But with contamination and product overload on the rise for sensitive skin problems, slow and steady really wins the race.

     

    26day ago

    By admin

  • [Waste-free Beauty] : Sustainable Ingredient & Formulation Advancements

    [Waste-free Beauty] : Sustainable Ingredient & Formulation Advancements - Bonne News

    The upcycling concept for beauty ingredients in 2021 is an evolution through biodegradable technology as a clean alternative to conventional ingredients. Sustainability and sustainable packaging strategies and sales shape the development pipeline. According to Siltech, Silmer Sustain-H not only represents the general performance benefits of silicone elastomer gels, but also offers the added feature of improved sustainability. The product is designed to provide a cushioning, moisturizing, silky and smooth feel to skin and sun care products.

    It also provides uniform color development and powder dispersion during makeup. And it is reported to last slightly longer on the skin than conventional elastomeric gels provided on carriers such as cyclopentasiloxane or isododecane.

     

    76day ago

    By admin

  • Turkish government demands for verification of origin of Korean products soar... Difficulties of exporters

    Turkish government demands for verification of origin of Korean products soar... Difficulties of exporters - Bonne News

    This year's Free Trade Agreement (FTA) partner Turkey's request to verify the country of origin has skyrocketed, causing difficulties for domestic exporters. According to the Korea Customs Service on the 10th, in the first half of this year, Turkey's customs authorities made 1,181 requests for verification of origin to 442 exporting companies, which is a 16-fold increase from 27 and 73 in the first half of last year.

    In particular, 891 (85%) requests for verification of origin were concentrated in the 'chemical and plastics industry' field. The FTA partner country is exempt from customs duties, but the Turkish government's request for the Korean Customs Service to verify that the products exported to Turkey as 'made in Korea' are genuine Korean products has exploded.

    Seven years after the Korea-Turkey FTA went into effect, it is unclear why the demand for country of origin verification suddenly surged this year. According to the Customs Service, the Turkish government made minor formal mistakes, such as the reason that the declaration of origin was included in the invoice issued by a seller in a third country among the parties to the transaction, rather than a document issued by the exporter, or in a document issued by a producer in Korea. As a result, the number of requests for verification of origin has increased significantly. There have even been cases of Korean exporting companies requesting verification of origin on the grounds that they have entered unnecessary 'certified exporter number' in documents.'

    The country of origin verification process usually takes several months after undergoing investigations by a customs officer. The Turkish government's influx of requests for verification of origin not only increased the administrative demand from the Customs Service, but the exporting company is also burdened with delays in exports. An official from the Korea Customs Service said, "We inquired about the reason for the surge in the number of requests for verification of origin to Turkish officials in Korea, but we did not receive an official answer.

    Accordingly, the Korea Customs Service prepared and implemented the 'Turkey Export Validation Response Guidelines', such as shortening the verification period and simplifying verification of repeated requests, while also informing the industry of this situation and urging them to follow the 'Precautions for preparing a declaration of origin'. In addition, the customs office explained that it had consulted with the Turkish customs authorities, such as requesting refraining from repeated requests from the same company. The Korea Customs Service analyzed that thanks to these efforts, Turkey's request for verification of origin decreased to a total of 35 cases in July and August.
     

    89day ago

    By admin

  • Container ship freight rates soar... Export companies 'scream'

    Container ship freight rates soar... Export companies 'scream' - Bonne News

    While the capacity of major routes has decreased since Corona 19, the freight rate of container ships is skyrocketing due to the recent increase in cargo volume. The photo shows the car ferry container cargo that has been moved from OFF-Dock (outside the pier) CY of Incheon Port to ON-Dock CY inside the wharf. 

    Container ship freight rates have been on the rise for several months, and it is difficult to find ships on some routes, putting more pressure on exporters. According to the industry, the container ship fare index (SCFI) from Shanghai, China recorded 1320.8 as of September 4th. This is an increase of 4.6% from the previous week and a 61.43% increase from last April (818.16), which was the lowest level of this year.

    In addition, as of the 8th, the freight rate from Shanghai to North America stood at $4538, up $330 from a week ago in a 40-foot container (FEU), and the fare to the West Bank of North America rose $119 to $3758, respectively. This has more than doubled in the past three months. North America east coast freight rates are the highest since 2009, and North American west coast freight rates are breaking new highs for four weeks in a row since mid-August.

    Freight rates to South America east coast have also risen more than 10% in the second week of September, and freight rates to northern Europe are also showing a slight upward trend, exceeding $1,000 based on a 20-foot container. Na Kyung-moon, executive vice president of Forman Shipping Air, said, “Fares on American routes have been rising for a long time, and recently, as shipments from India are increasing, routes to Southwest Asia are also rising rapidly. said.

    Export companies believe that global container shipping companies have not yet restored the scale of ship operation, which was reduced due to a decrease in cargo volume in the first half of this year, to the pre-COVID level. In the midst of this, it is analyzed that the recovery of cargo volume faster than expected by shipping companies has led to a rise in freight rates.

    An official from the shipping industry said, "The nature of the shipping industry does not mean that additional ships cannot be added immediately just because the volume increases and freight rates rise, so this situation will continue for the time being. There is,” he expected. In addition, some analysts say that domestic companies are sparking fire as global shipping companies intensively allocate ships to China, where the economy is recovering. In fact, container freight volume from China in July was 10,37,000 TEU (1 TEU is one 20-foot-long container), up 3% from July last year.

    The concentration of container ships to China is leading to disruptions in exports of domestic companies. An official from an export company complained, "The lack of container ships is delaying exports and delaying the operation of overseas factories that need to process these export goods."

    Exporting companies secure their ships at low fares through annual contracts. However, in the current situation where there is a shortage of ships, cargo is loaded at a separate surcharge. According to the Korea Maritime and Fisheries Development Institute's Shipping Big Data Research Center, the surcharge varies depending on the shipping company, but it is known that the surcharge is between $700 and $1,000 or more.
     

    89day ago

    By admin

  • A new trend that makes everyone beautiful - Gender Neutral

    A new trend that makes everyone beautiful - Gender Neutral - Bonne News

    In summary, genderless is 'destroying sex and age', which first started in the fashion industry and is recently the trend that brings about the biggest change in the beauty industry. As the gender role division disappears, freedom is widening, leading to a trend that places more importance on individuality.

    In the past, most of the cosmetics market was consumed by 'women', but as the number of men who put on eyebrows and lips gradually increased, men's consumption increased and men's cosmetics also increased. Above all, there is a phenomenon that men prefer to purchase items for women's consumption as well.

    In the cosmetics market, the 'Gender Neutral' brand, which offers products that can be used regardless of gender, from basics to color tones, is attracting attention. ‘Gender neutral’ is a trend that respects each individual’s taste without being confined to the frame of gender.

     

    Korea’s first gender neutral makeup brand ‘LAKA’

    Launched in 2018, Korea's first gender-neutral color cosmetics brand, Laka, is actively marketing, taking pictures with the concept of both male and female models wearing the same color lipstick.

    The package is also characterized by making the product package as simple as possible in white and black to emphasize the neutral tone.

    89day ago

    By admin

  • “Streaming Beauty” started from a streaming lifestyle

    “Streaming Beauty” started from a streaming lifestyle - Bonne News

    # Streaming Beauty 
    'Streaming' refers to a technology that plays music or video over a network, as opposed to downloading and listening to music files. #StreamingBeauty, which refers to experiencing in an experiential space without purchasing or owning a product, or subscribing to beauty products with expert recommendations, is becoming a trend.

    As the number of consumers 'Try-Sumers' who decide to purchase in consideration of the positive experience and satisfaction they can get from the product increases, the cosmetics industry is creating an experiential beauty space where they can experience various functions of cosmetics/beauty products. It is targeting consumers with the concept of a flagship store, such as making, experience, and skin diagnosis services.

    The original experience-type beauty shop, Sephora

    Sephora is the origin of experiential beauty shops. Beauty shops have samples of all products they sell so customers can test them before purchasing. Even for products that are difficult to test directly at the store, such as foundation, lotion, and cleanser, a small amount is reduced with a sample so that customers can try it out before purchasing and decide.

    In the Beauty Studio, a space for makeup in the store, professional makeup artists demonstrate products to customers and teach them how to use them, and provide various paid and free makeup services to membership customers.

     

    Experience-based beauty lounge, Amore Seongsu

    Amorepacific's experience-type beauty lounge 'Amore Seongsu', where you can experience 3,000 products from 30 brands, is a hot place that is emerging in 2030 and is located in Seongsu-dong, as its name suggests.

    The Amore Seongsu building is a remodeling of an existing auto repair shop, and while maintaining the traces of its predecessor, it has completed a new feeling by adding natural elements. The biggest characteristic of Amore Seongsu is that only 'experience' is possible. Customers can experience the characteristic of Amore Seongsu as a 'simple experiential place' without any psychological burden.

    In addition, cafes and rooftops were placed on the 2nd and 3rd floors to create a calm and warm atmosphere and to increase customer satisfaction. In addition, if you apply for the program on the Amore Seongsu website in advance, you can experience classes on various topics and a makeup service where you can receive makeup from a makeup expert.

     

    89day ago

    By admin

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