Aveeno, one of the skincare specialty brands, said in its ‘Skin Sensitivity Reporting Facts’ that 71% of adults in the US consider their skin to be sensitive.

This report was published in the midst of investigating the cause of sensitive skin and analyzing the correlation between the body, mind and skin. Self-love has produced such results amid the spread of 'body positivity' into mainstream culture. analyzed what caused it.

The report explained that skin diseases affect quality of life and well-being, and that skin problems can have a negative impact on individual emotions.

In addition, according to the report, various dermatitis experienced by adults has been found to affect not only social functioning but also sleep, labor productivity, leisure activities, and family relationships as obstacles in various aspects.

Aveeno said that the problem should be approached from a macroscopic perspective by considering skin sensitivity of American adults as a social phenomenon rather than recognizing it as a single skin disease.

Therefore, for these needs of adults, the significant impact of sensitive skin on life was highlighted, and it was emphasized that skin sensitivity is emerging as a social phenomenon with a great deal.

#Cosmetic #Skincare #Sensitiveskin 

6 Strategies for the Cosmetics Industry and the Next Generation of Sustainable Packaging.

According to Global Cosmetic Industry, in a recent beauty product purchasing survey, 64% of Americans answered that 'sustainability' is very important. In terms of sustainability, product raw materials and packaging received attention. These include : Plastic-neutral, Plastic-free, Refillable, Decarbonized, Recycled Content, and Enhanced Recyclability.

First of all, plastic neutrality can prevent environmental pollution by limiting the use of plastics. Being plastic neutral means that for every kilogram of plastic a brand uses, one kilogram is collected and recycled. This practice encourages recycling and a circular economy. For example, Inika Organics has been certified plastic neutral by Australia's Waste Revolution. Inika Organics is emerging as the world's first plastic-neutral makeup brand. 

Also, Plastic-Free means packaging that does not use plastic. The Italian brand Oway, for example, boasts 99% plastic-free packaging. In addition to this, refillable packaging is also gaining in popularity. Reusing packaging provides an opportunity to build long-term positive relationships with consumers. For example, Amika reduced its carbon footprint by 98.4% by using refillable packaging compared to traditional HDPE packaging. 

The fourth is Decarbonized. As an example of decarbonization, PET produced using origin technology is functionally equivalent to petroleum-based PET, but has a lower carbon footprint because it is made from sustainable wood residues that capture carbon. In addition, Origin PET can be recycled just like fossil-based PET within existing infrastructure, which helps create a circular economy with a significantly reduced carbon footprint. 

Fifth is Recycled Content. By specifying the contents of recycling, you can earn the trust of consumers. Rimmel London's products, for example, are made from 74% recyclable plastic and their brushes are made from 100% renewable bio-based fibers. By 2025, the company aims to achieve 100% of Rimmel packaging using recycled materials, recyclable, reusable or compostable. 

Finally, Enhanced Recyclability has emerged as a next-generation packaging strategy.