These Are the Biggest Makeup Trends of 2022  - 2 -

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The future makeup trends can be considered in six major categories.
- Light, Luminous Bases
- Throwback Lip Looks
- Statement Eyes
- Purple Blush
- Offbeat Brows
- Stick Formulas

Statement Eyes
The euphoria effect continues. Both Lavonne and Napoli have named flashy eye makeup looks (colorful, glitter or graphic) as big trends to watch out or next year. Bold eye makeup has taken over the trend during various recent fashion weeks.

Purple Blush
We caught a lot of influencers wearing purple blush-like makeup on the world-leading video TIKTOK platform. Cream and powder formulations in  shades of plum, purple and lavender are trending across the app with their whimsical vibe. Purple is usually the new pink. Experts predict that in 2022, purple-tone makeup will also dominate.

Offbeat Brows
There have been quite a few interesting eyebrow trends this year, such as bleached eyebrows, eyebrow slits, and tinted eyebrows, but the most enduring ones are undoubtedly the disco eyebrows. Disco Brows are soapy brows mixed in with a little pigment and are so popular that beauty brands like Halsey's About-Face have made exclusive products for them. Colorful disco eyebrows will lead the trend in 2022 with a glamorous and confident texture.

Stick Formulas
Just as various products applied to the body have changed into stick-type products, so is makeup. Industry expert Napoli said, “People are looking for the fastest makeup solution.” Pixi by Petra's latest cream blush, On Glow, for example, is a hit, available in three fresh shades in the form of a twist-up stick for beginners to makeup or those doing casual makeup. You can predict the makeup trends for 2022 from the above six categories. Now, the life of meeting people online has become a daily routine, and it is analyzed that the trend of making-up in a shorter time will lead the market next year.

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This year's health & beauty keyword is 'R-E-V-I-V-E’

At the '2021 Olive Young Awards & Festa' event held at Dongdaemun Design Plaza (DDP), Olive Young company settled this year's health & beauty industry trend with 'self-care consumption, eco-friendly consumption, and individuality-oriented consumption'. Unlike last year, this event, which was held offline, featured various experiential events under the concept of a colorful amusement park.

Changes in lifestyle before and after Corona and the linkage of online and offline markets

Olive Young introduced a trend that has changed, focusing on the changes in people's lifestyles before and after the COVID-19 pandemic. As home care and self-care spread and online beauty content diversified, high-functional cosmetics became the trend. Sales of Derma Cosmetics product group increased 18% from the same period last year from January to November of this year, and sales of functional hair products such as scalp care increased by 76%. In addition, due to the growth of the online market, the close linkage between online and offline has become the key to future industry growth. This is also evident from the increase in the number of orders for ‘O-Nel-Dream’(I will give you today), which delivers instant delivery when ordering in-store products online. ‘O-Nel-Dream’s share of the total number of online orders increased from 15% in the first quarter of last year (January to March) to 39% in the third quarter of this year (July to September).

Expansion of value consumption trends such as vegan beauty and health functional food and individuality-oriented consumption characteristics of the 2030 generation

In addition to consumption characteristics that consider health, a consumption trend that emphasizes individuality has spread.

According to the eco-friendly consumption trend, Olive Young's vegan beauty product group sales exceeded 10% of total basic cosmetics sales during the same period, and health functional food sales are showing a 25% increase compared to last year. In addition, young people in their 20s and 30s show a trend to find their own unique lifestyle, and this trend is particularly focused on ‘hanggi’. Olive Young's body care and perfume-related product sales rose 90% compared to the same period last year.

These trends are the health & beauty trend keyword 'REVIVE' announced by Olive Young on the opening day of the exhibition. Envy) is connected. CJ Olive Young CEO Koo Chang-geun said, “We will expand our digital capabilities while strengthening product storage and display functions in offline stores.”

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