6 Strategies for the Cosmetics Industry and the Next Generation of Sustainable Packaging.

According to Global Cosmetic Industry, in a recent beauty product purchasing survey, 64% of Americans answered that 'sustainability' is very important. In terms of sustainability, product raw materials and packaging received attention. These include : Plastic-neutral, Plastic-free, Refillable, Decarbonized, Recycled Content, and Enhanced Recyclability.

First of all, plastic neutrality can prevent environmental pollution by limiting the use of plastics. Being plastic neutral means that for every kilogram of plastic a brand uses, one kilogram is collected and recycled. This practice encourages recycling and a circular economy. For example, Inika Organics has been certified plastic neutral by Australia's Waste Revolution. Inika Organics is emerging as the world's first plastic-neutral makeup brand. 

Also, Plastic-Free means packaging that does not use plastic. The Italian brand Oway, for example, boasts 99% plastic-free packaging. In addition to this, refillable packaging is also gaining in popularity. Reusing packaging provides an opportunity to build long-term positive relationships with consumers. For example, Amika reduced its carbon footprint by 98.4% by using refillable packaging compared to traditional HDPE packaging. 

The fourth is Decarbonized. As an example of decarbonization, PET produced using origin technology is functionally equivalent to petroleum-based PET, but has a lower carbon footprint because it is made from sustainable wood residues that capture carbon. In addition, Origin PET can be recycled just like fossil-based PET within existing infrastructure, which helps create a circular economy with a significantly reduced carbon footprint. 

Fifth is Recycled Content. By specifying the contents of recycling, you can earn the trust of consumers. Rimmel London's products, for example, are made from 74% recyclable plastic and their brushes are made from 100% renewable bio-based fibers. By 2025, the company aims to achieve 100% of Rimmel packaging using recycled materials, recyclable, reusable or compostable. 

Finally, Enhanced Recyclability has emerged as a next-generation packaging strategy.

The changing needs of the MZ generation... About anti-aging and whitening...

According to Measure Commerce's 'K-beauty that the MZ generation is changing,' it was found that the MZ generation showed high interest in anti-aging and whitening, but avoided certain types of products. The MZ generation avoids sticky products and prefers lightweight products.

In the anti-aging market, products containing ‘Bakuchiol’ are gaining great popularity. Bakuchiol is attracting attention in many media as a next-generation early anti-aging ingredient.

Bakuchiol is an antioxidant found in Psoralea Corylifolia seeds. In North America, it was called the next-generation retinol and received attention. It reduces skin irritation, which is one of the disadvantages of retinol, and increases skin elasticity by helping collagen synthesis.

Bakuchiol Serum was known as the ‘crew serum’ to the 2030 generation, and searches and sales increased. In the past year, the number of searches for bakuchiol on YouTube worldwide has increased by 77% compared to the previous year.

Also, the MZ generation is very interested in the care of the delicate eye area. There was a lot of need for eye cream, and related keywords were ‘a lot of it’ and ‘care before bed’. There was a high preference for products that were applied before going to bed and received good makeup the next day.

Meanwhile, Measure Commerce analyzed 11,682 products registered with Olive Young from January to April this year. They looked at product rankings, keywords in detailed images, and user reviews. Based on this, the anti-aging and whitening cosmetics market changed by the MZ generation was presented.

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