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U.S. 75% of beauty consumers emphasize the importance of purchasing beauty products despite circumstances such as the COVID-19 pandemic, the Russia-Ukraine war, and interest rate hikes. This research indicates that the need for beauty product use in 2023 could increase even in situations ranging from economic downturns.
2022 U.S. Beauty consumers showed great interest in Facial skin care, hair care and makeup categories.
First of all, in the case of Facial Skin Care, it was classified as a ‘new product’ and received a lot of attention, and products containing retinol, vitamins, and CBD were popular. 56% of customers who have used these products have expressed their intent to repurchase. Next is Hair Care. Consumers showed interest in scalp treatment, serum, and shampoo bar, and showed consumption with the environment in mind. Lastly, the Make up categories showed a lot of interest and purchase rate.
Through this, even in 2023, the U.S. It can be seen that beauty consumers can show interest in the above three areas. In 2023, beauty consumers said they wanted to use innovative things from products they already use rather than new ones.
In particular, in relation to facial skin care, there was a lot of interest in A wide variety of product types that promote younger looking skin/anti-aging, exfoliators, masks, and moisturizers. In relation to hair care, there was a lot of interest in Anti-frizz products, curl products, new at-home color products, and hair growth products, and in relation to makeup, Eye makeup products as a whole were cited most often, specifically eye shadows with innovative new palette colors had a lot of interest in.
In addition to this, there was a lot of interest in Intimate Care and the Sexual Revolution. Sexual well-being and intimate care have potential for growth. 98% of female beauty consumers said that these factors are important factors that give happiness in life, and 32% said they would like to try new products in 2023. The majority of consumers say they buy products that can help take care of a body part, and 59% say they want that body part to be more attractive to their partner. Products for this include gels, sex toys, and lubricants. In addition to this, there was a lot of interest in ingestible skin care products for skin care.
As such, beauty consumers in 2022 showed interest in skin care not only for the face but also for the whole body. This phenomenon shows that appearance has various effects on self-esteem and happiness, and it shows a social phenomenon that taking good care of one's appearance is a great competitive advantage.
#2023skincare #2023makeup #skincaretrend
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