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All people experience aging as they age. This fact can be known as a result of the research of many scholars from decades to hundreds of years ago. Aging comes in one way or another, no matter who you are or where you are.
However, if something has changed from the past, Olga Gracioso says that now the main trend is not 'Anti-aging' but 'Well-aging'. (Sederma, Global Marketing Director)
This shift in perception will explode as all boomers (those born between 1946-1964) turn 60. The key drivers driving growth are not limited to an aging population, but are driven by a new post-epidemic mindset, a younger consumer focused on sustainable raw material supply and looking for preventive rather than corrective action.
Regarding the latest trends, Spaatelink.description.footnoteb recently published age-related beauty searches for the 12 months ending June 2021, and found that the top-grossing topics by US search volume were:
62.7%: Wrinkle patch
52.5%: Wrinkle Botox
46.3%: Glabellar lines
With the COVID-19 pandemic, Americans have spent a lot of time researching beauty products and ingredients at home over the past year. And according to the report, search terms related to skin aging such as baby/micro botox, microneedling, and eyebrow lift were the main ones.
As can be seen from these data, aging is inevitable, and the trend changing from Anti-aging to Well-aging is filling the market.
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