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Goodbye 'Oriental,' Hello 'Ambery’
2021.09.01
Languages accompanied by stereotypes that inspire fear and altruism are now changing. European cultures of the past have historically fetishized and sexualized Asians and cultures, and unfortunately perfume marketing has often influenced these harmful fantasies.
Soft Oriental will now be known as Soft Amber;
Floral Oriental will change to Floral Amber;
and Woody Oriental will shift to Woody Amber.
"Fragrances of the World," first published for nearly 40 years by Michael Edwards, is adopting "a more inclusive vocabulary" for his Fragrance Wheel and doing away with the outdated fragrance term "oriental." Beginning in July of this year, Edwards will instead adopt the term "ambery."
Perfume marketing through discriminatory terms will no longer exist.
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